Website visits
Cloudflare delivers our public website. Cloudflare Web Analytics measures aggregate traffic and page performance on the public website. It does not use cookies or browser storage for analytics, or fingerprint individuals to track them over time. Google Search Console and Bing Webmaster Tools provide search visibility and crawl information.
Our public website and HubSpot inquiry page use HubSpot for page-view measurement and visitor recognition, subject to the cookie choices below. This can connect website activity to an inquiry when you identify yourself by submitting the form. The inquiry page also sends form-load measurements to HubSpot before submission.
Advertising attribution
If you reach us through a Microsoft or Google ad, our public website can retain the ad click identifier and limited campaign labels in browser session storage for up to 30 minutes, subject to your advertising-cookie choices, and pass them to the HubSpot inquiry page. The inquiry page saves those details and capture time with your submitted inquiry to measure advertising results. Its separate browser session storage lasts up to 30 minutes and clears after successful submission or opt-out. Global Privacy Control and Do Not Track browser signals disable this additional capture.
For a genuine qualified inquiry, issued proposal or sale, we may send the originating advertising provider (Microsoft Advertising or Google Ads) the click identifier, outcome type and actual outcome time. These reports omit your name, email address and inquiry text. Microsoft processes the information to provide Microsoft Advertising under its Privacy Statement. Google processes Google Ads attribution under its Privacy Policy.
This feature adds no Microsoft or Google website tracking tag. HubSpot's page and form reporting continues independently. You can use the inquiry page with ad attribution disabled or contact us to object to further attribution after submitting.
Google advertising and retargeting
On pages where we enable Google advertising tags, we use Google Ads to measure advertising and build website-visitor audiences so that our ads can reach previous visitors on Google services and other participating websites. HubSpot manages the Google tag on our public website and HubSpot-hosted inquiry page. This is separate from the submitted-inquiry attribution described above.
These tags may send Google the pages visited, ad interactions, cookie or device identifiers, IP address and browser information. Google and its partners may use cookies or similar technologies to recognize a browser and personalize ads. For US visitors, where permitted, we enable optional analytics and advertising cookies by default to measure visits and advertising, recognize returning visitors and build retargeting audiences. This default does not override an opt-out or a supported Global Privacy Control signal. Where our regional settings require opt-in, optional cookies wait for your choice.
We also use Google's enhanced conversions to improve advertising measurement. Google tags may automatically detect contact details you provide, such as email addresses, phone numbers, names and addresses, and send hashed versions to Google for matching. HubSpot may share selected contact details in hashed form with conversion events, such as a qualified lead or sale. Hashing does not make this information anonymous. We do not send inquiry narratives, uploaded documents or security-testing evidence as advertising event data.
You can use Your Privacy Choices on our public website or HubSpot inquiry page to opt out of optional analytics or advertising cookies and change your choice later. Rejecting advertising cookies does not prevent you from submitting an inquiry. You can also manage personalized Google ads in My Ad Center and learn how Google uses information from sites that use its services. The inquiry-attribution opt-out above controls our separate click-capture feature; it is not a substitute for advertising-cookie choices.